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Can Society Encourage Exercise?

05 Dec

When I speak about Selling the Fountain of Youth, I’m often asked why it’s so hard for people to exercise when staying active clearly guards against age-related conditions. I don’t know the answer, but I often wonder if there’s anything society a whole could do to encourage exercise?

I found one great idea yesterday, in this video of an experiment performed in Sweden. Making one small but creative change to a staircase prompted a 66% increase in people choosing the stairs over the escalator. I love it. And I especially love that this was sponsored by Volkswagon, a company that you would think would want to encourage people to spend more time in their cars–not on their feet.

I only hope this inspires more ideas for building exercise into everyday life.

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