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Coldfront Launches Cool Tool to Beat Hot Flashes

31 Mar

Yesterday I discovered a kindred spirit—a woman who believes the risks of hormone replacement therapies for menopause do not outweigh the benefits. She’s Susie Hadas, founder and president of Personally Cool, a company that makes an innovative hot-flash reliever: Coldfront, a discreet, palm-sized disc that stays cold all day and can be whipped out and held against your face or neck for quick relief.

Hadas presented her company to participants in Pipeline Fellowship, a program that trains female angel investors who are interested in supporting women-led businesses. Hadas had about five minutes to pitch her company to the panel of investors. Then she endured about 15 minutes of questions from the panelists, all of whom tried out her product with interest. Excuse the pun, but Hadas kept her cool throughout.

Coldfront is environmentally friendly and hormone free. It’s available online for $49.95. And you can follow Hadas on Twitter @personallycool. Here’s hoping more female entrepreneurs will follow Hadas’ lead and come up with innovative non-hormone methods for dealing with aging.

 
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Posted in Bio-Identical Hormones, Selling the Fountain of Youth

 

Denver Radio Features Selling the Fountain of Youth

27 Sep

I was interviewed about my book on TalkRadio 630, Denver, on a show called “The Caring Generation.” The show was appropriately called “Fear of Aging and American Values.” Host Pamela Wilson asked me mostly about human growth hormone (HGH)–what’s been proven, what hasn’t, and why some doctors are determined to prescribe HGH as the fountain of youth.

Listen here.

 
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My Latest Interview: Growing Bolder Radio

30 Jul

I was interviewed today on the radio show “Growing Bolder.” We covered everything from bio-identical hormones (a terrible way to fend off aging, in my opinion) to exercise (the best way to stay young).

Listen here.

 
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Selling the Fountain of Youth Continues to Grab Attention

14 May

Just a quick update on Selling the Fountain of Youth: On April 18, I was featured for a full hour on “Wriggling in the Middle,” a show on News-Talk WHBC radion in Canton, Ohio. The conversation spanned a range of anti-aging  topics, from supplements like resveratrol to hormone replacement therapy for menopause.

In June, I will tape an interview with “Growing Bolder,” a radio show that airs on WMFE, 90.7fm, Central Florida’s NPR station. (Air date to be announced.)

Meanwhile, I’ve been pleased to see a growing recognition of anti-aging scams. As NPR recently reported, the Federal Trade Commission has asked the federal courts to halt the advertising by 10 companies that are using fake news sites to sell the supplement acai, which is derived from a Brazilian berry that supporters say can halt aging and promote weight loss. In its complaint, the FTC points out that many of the so-called news sites purporting to run objective stories about acai are fictional, as are the reporters those sites feature.

Hopefully we can all continue to bring these false advertising efforts to light so fewer consumers will be fooled by anti-aging claims!

 
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Selling the Fountain of Youth Featured at Tucson Festival of Books

30 Mar

I was proud to be one of 400 authors invited to attend the 2011 Tucson Festival of Books. I participated in a panel discussion on corporate malfeasance, along with Michael Blanding, author of The Coke Machine. The event was a success, and definitely a healing force for Tucson, coming just two months after the tragic shooting event there. It was only the third year for the Tucson Festival of Books, but it’s already the fourth largest book festival in the nation.

Here is some of the coverage the event received:

LA Times: Tucson Book Festival Brings City a Sense of Healing

Tucson Jewish Post: Festival of Books Bonanza of Jewish Authors (I’m mentioned in this one)

Arizona Daily Star: Celebrating Joys of Reading

 
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Menopause Site Features Selling the Fountain of Youth

17 Feb

BellaOnline has posted a four-part review and interview about Selling the Fountain of Youth. Here’s an excerpt:

Q: As a journalist, you have witnessed the apparent shift from trusting only medical professionals (the men and women in white lab coats who look like serious researchers) to placing implicit trust in celebrities. What do you think accounts for this?

“Celebrity endorsement is hardly anything new in our society and has been used for many products. However, the anti-aging industry understands the power of marketing. Problems arise when the line is blurred between who are the ‘experts’ and people are confused.” Images speak volumes and often a well-crafted infomercial or television appearance grabs our attention in ways a medical journal article cannot.

Celebrities are persuasive and for aging Boomers, it is difficult to resist the ‘proof’ offered by a living and breathing personality. Weintraub stresses the danger lies when people latch blindly onto aggressive treatment options. These options may work for one individual, but have not been scientifically proven for widespread or long term use.

Read more here.

 
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Canadian Celeb Dini Petty Features Selling the Fountain of Youth

05 Feb

I recently met Dini Petty, who is well known in Canada as a TV talk show host and the former host of the radio program Weekends with Dini Petty. On her program, she talked about wellness strategies for Baby Boomers. She currently helps to market and develop a botanical product to treat menopause, Nutrafem, which contains two herbal ingredients.

Dini and I agree that hormone replacement has been marketed irresponsibly by the anti-aging industry. And we both believe in the power of living a healthy lifestyle of good diet and lots of exercise. Dini interviewed me recently about Selling the Fountain of Youth.

Read Dini Petty’s blog entry on Selling the Fountain of Youth here.

 
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Posted in Bio-Identical Hormones, Selling the Fountain of Youth

 

AARP: The Dangers of Trying to Live Forever

13 Jan

AARP Bulletin featured Selling the Fountain of Youth in its regular series “The Author Speaks.” Here’s an excerpt:

Q. What started the modern antiaging movement?

A. In 1990, scientist Daniel Rudman published a sensational study. He gave human growth hormone (HGH) to about a dozen healthy men over 60. They significantly increased their lean body mass, including muscle, and they lost about 14 percent of their fat.

Q. How did we get from a single splashy study to an entirely new industry?

A. A small group of doctors latched on to the idea that if you replace your hormone levels to where they were in your 30s, you’ll feel as great as you did back then. Rudman’s study inspired the formation of the American Academy of Anti Aging Medicine and has been cited on the Web something like 50,000 times.

Q. What are the cornerstones of the antiaging industry?

A. It started with HGH and expanded into alternative estrogen and progesterone products for menopause, as well as testosterone, which has recently become quite a sensation in this industry. It’s being prescribed not just to men, but also to help improve women’s libido.

Q. What are proponents claiming about these products?

A. They say if you replace those hormones, you can prevent osteoporosis, shield yourself from Alzheimer’s, improve your sleep, lose weight, gain muscle mass and boost your sex drive.

Q. Does any good science support those claims?

A. Antiaging doctors often say HGH is one of the most studied hormones. Well, that’s true, but many of those studies were in children with growth hormone deficiencies, and you can’t extrapolate from those children to healthy adults. The original Rudman study of HGH in adults was very small, and some scientists have been disturbed by the popularity of it. Some antiaging doctors twist the research to fit their viewpoints.

Read more here.

 
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Is Anti-Aging Medicine the New Ageism?

11 Jan

I wrote an Op-Ed for the latest edition of Aging Today, the newspaper of the American Society on Aging. Here is an excerpt:

Hormones are the cornerstone of the anti-aging credo, which one doctor described to me as rectangularization (mortality compression). The idea, he said, is that patients should not have to age like their parents did, suffering a gradual increase in frailty and a slow decline towards the nursing home–triangularization, if you will. Instead they can use hormones to stay strong and healthy throughout their lives and then “fall off a cliff fast,” he said.

I find that sad. The fact is, there are no long-term, placebo-controlled studies proving that hormones extend life and that they’re safe for healthy people to take long term.

 
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Selling the Fountain of Youth Featured on Web Radio Show

28 Dec

I participated in an hour-long discussion about my book on the Internet radio show Your Health Rocks. My interviewer was Dr. Mache Seibel, professor of Obstetrics & Gynecology and Director of the Complicated Menopause Program at the University of Massachusetts Medical School.

Listen here.

 
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