menopause Archives - Selling the Fountain of Youth Selling the Fountain of Youth
RSS
 

Posts Tagged ‘menopause’

Coldfront Launches Cool Tool to Beat Hot Flashes

31 Mar

Yesterday I discovered a kindred spirit—a woman who believes the risks of hormone replacement therapies for menopause do not outweigh the benefits. She’s Susie Hadas, founder and president of Personally Cool, a company that makes an innovative hot-flash reliever: Coldfront, a discreet, palm-sized disc that stays cold all day and can be whipped out and held against your face or neck for quick relief.

Hadas presented her company to participants in Pipeline Fellowship, a program that trains female angel investors who are interested in supporting women-led businesses. Hadas had about five minutes to pitch her company to the panel of investors. Then she endured about 15 minutes of questions from the panelists, all of whom tried out her product with interest. Excuse the pun, but Hadas kept her cool throughout.

Coldfront is environmentally friendly and hormone free. It’s available online for $49.95. And you can follow Hadas on Twitter @personallycool. Here’s hoping more female entrepreneurs will follow Hadas’ lead and come up with innovative non-hormone methods for dealing with aging.

 
Comments Off on Coldfront Launches Cool Tool to Beat Hot Flashes

Posted in Bio-Identical Hormones, Selling the Fountain of Youth

 

Menopause Site Features Selling the Fountain of Youth

17 Feb

BellaOnline has posted a four-part review and interview about Selling the Fountain of Youth. Here’s an excerpt:

Q: As a journalist, you have witnessed the apparent shift from trusting only medical professionals (the men and women in white lab coats who look like serious researchers) to placing implicit trust in celebrities. What do you think accounts for this?

“Celebrity endorsement is hardly anything new in our society and has been used for many products. However, the anti-aging industry understands the power of marketing. Problems arise when the line is blurred between who are the ‘experts’ and people are confused.” Images speak volumes and often a well-crafted infomercial or television appearance grabs our attention in ways a medical journal article cannot.

Celebrities are persuasive and for aging Boomers, it is difficult to resist the ‘proof’ offered by a living and breathing personality. Weintraub stresses the danger lies when people latch blindly onto aggressive treatment options. These options may work for one individual, but have not been scientifically proven for widespread or long term use.

Read more here.

 
Comments Off on Menopause Site Features Selling the Fountain of Youth

Posted in Selling the Fountain of Youth

 

Canadian Celeb Dini Petty Features Selling the Fountain of Youth

05 Feb

I recently met Dini Petty, who is well known in Canada as a TV talk show host and the former host of the radio program Weekends with Dini Petty. On her program, she talked about wellness strategies for Baby Boomers. She currently helps to market and develop a botanical product to treat menopause, Nutrafem, which contains two herbal ingredients.

Dini and I agree that hormone replacement has been marketed irresponsibly by the anti-aging industry. And we both believe in the power of living a healthy lifestyle of good diet and lots of exercise. Dini interviewed me recently about Selling the Fountain of Youth.

Read Dini Petty’s blog entry on Selling the Fountain of Youth here.

 
Comments Off on Canadian Celeb Dini Petty Features Selling the Fountain of Youth

Posted in Bio-Identical Hormones, Selling the Fountain of Youth

 

Red Hot Mamas Call My Book HOT!

06 Dec

Red Hot Mamas, a Web site for women undergoing menopause, has added Selling the Fountain of Youth to its bookshelf of suggested reading. “It includes detailed and crucial information, the latest research, and is written in a clear, concise manner,” the review says.

Read more here.

 
Comments Off on Red Hot Mamas Call My Book HOT!

Posted in Selling the Fountain of Youth