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Coldfront Launches Cool Tool to Beat Hot Flashes

31 Mar

Yesterday I discovered a kindred spirit—a woman who believes the risks of hormone replacement therapies for menopause do not outweigh the benefits. She’s Susie Hadas, founder and president of Personally Cool, a company that makes an innovative hot-flash reliever: Coldfront, a discreet, palm-sized disc that stays cold all day and can be whipped out and held against your face or neck for quick relief.

Hadas presented her company to participants in Pipeline Fellowship, a program that trains female angel investors who are interested in supporting women-led businesses. Hadas had about five minutes to pitch her company to the panel of investors. Then she endured about 15 minutes of questions from the panelists, all of whom tried out her product with interest. Excuse the pun, but Hadas kept her cool throughout.

Coldfront is environmentally friendly and hormone free. It’s available online for $49.95. And you can follow Hadas on Twitter @personallycool. Here’s hoping more female entrepreneurs will follow Hadas’ lead and come up with innovative non-hormone methods for dealing with aging.

 
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Posted in Bio-Identical Hormones, Selling the Fountain of Youth

 

Dogs With Cancer Helping to Find a Cure

04 Dec

A story I wrote for US News about dogs helping in the search for cancer cures is featured in an issue called Mysteries of Science: Amazing Animals. It’s not directly related to anti-aging medicine, though cancer is considered a disease of aging, so I applaud this comprehensive and humane research, which is known in scientific circles as “comparative oncology.”

Read the story here.

And I’m looking for more stories from pet owners who have participated in cancer research. If you’d like to tell your story, contact me at arlene.weintraub@gmail.com.

 
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Posted in Science of Aging

 

Dr. Oz Takes Tough Look at HGH for Anti-Aging

18 Oct

Kudos to Dr. Oz for urging viewers NOT to buy into the idea that injections of human growth hormone are the fountain of youth. My favorite quote: “It is not worth risking your health for the pursuit of youth and beauty.”

You can watch three excerpts from the show here.

 
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Posted in HGH

 

Denver Radio Features Selling the Fountain of Youth

27 Sep

I was interviewed about my book on TalkRadio 630, Denver, on a show called “The Caring Generation.” The show was appropriately called “Fear of Aging and American Values.” Host Pamela Wilson asked me mostly about human growth hormone (HGH)–what’s been proven, what hasn’t, and why some doctors are determined to prescribe HGH as the fountain of youth.

Listen here.

 
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Posted in HGH, Selling the Fountain of Youth

 

My Latest Interview: Growing Bolder Radio

30 Jul

I was interviewed today on the radio show “Growing Bolder.” We covered everything from bio-identical hormones (a terrible way to fend off aging, in my opinion) to exercise (the best way to stay young).

Listen here.

 
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Posted in Selling the Fountain of Youth

 

Selling the Fountain of Youth Continues to Grab Attention

14 May

Just a quick update on Selling the Fountain of Youth: On April 18, I was featured for a full hour on “Wriggling in the Middle,” a show on News-Talk WHBC radion in Canton, Ohio. The conversation spanned a range of anti-aging  topics, from supplements like resveratrol to hormone replacement therapy for menopause.

In June, I will tape an interview with “Growing Bolder,” a radio show that airs on WMFE, 90.7fm, Central Florida’s NPR station. (Air date to be announced.)

Meanwhile, I’ve been pleased to see a growing recognition of anti-aging scams. As NPR recently reported, the Federal Trade Commission has asked the federal courts to halt the advertising by 10 companies that are using fake news sites to sell the supplement acai, which is derived from a Brazilian berry that supporters say can halt aging and promote weight loss. In its complaint, the FTC points out that many of the so-called news sites purporting to run objective stories about acai are fictional, as are the reporters those sites feature.

Hopefully we can all continue to bring these false advertising efforts to light so fewer consumers will be fooled by anti-aging claims!

 
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Posted in Selling the Fountain of Youth

 

Selling the Fountain of Youth Featured at Tucson Festival of Books

30 Mar

I was proud to be one of 400 authors invited to attend the 2011 Tucson Festival of Books. I participated in a panel discussion on corporate malfeasance, along with Michael Blanding, author of The Coke Machine. The event was a success, and definitely a healing force for Tucson, coming just two months after the tragic shooting event there. It was only the third year for the Tucson Festival of Books, but it’s already the fourth largest book festival in the nation.

Here is some of the coverage the event received:

LA Times: Tucson Book Festival Brings City a Sense of Healing

Tucson Jewish Post: Festival of Books Bonanza of Jewish Authors (I’m mentioned in this one)

Arizona Daily Star: Celebrating Joys of Reading

 
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Posted in Selling the Fountain of Youth

 

New on HuffPo: New Study Shows Moderate Exercise Prevents Premature Aging

02 Mar

Mice that ran on a treadmill a few times a week for five months fended off premature aging in nearly every organ of their bodies, according to a study published on February 21, 2011 in the Proceedings of the National Academy of Sciences. It’s one of the strongest pieces of evidence ever produced showing the power of exercise as an anti-aging remedy.

Read more at Huffington Post.

 
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Posted in Lifestyle, Science of Aging

 

New on HuffPo: Astaxanthin Makes Flamingos Rosy But Will it Keep You Young?

21 Feb

Another day, another anti-aging phenom.

The newest supplement to catch the fancy of folks who refuse to get old is astaxanthin, an antioxidant found in algae. Astaxanthin (pronounced as-ta-ZAN-thin) is the compound that gives salmon and flamingos their pink hue. Proponents claim that in people, it has the power to reduce inflammation and oxidative damage to cells, which in turn preserves the eyes, skin, joints and central nervous system.

Read more here.

 
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Posted in Lifestyle

 

Menopause Site Features Selling the Fountain of Youth

17 Feb

BellaOnline has posted a four-part review and interview about Selling the Fountain of Youth. Here’s an excerpt:

Q: As a journalist, you have witnessed the apparent shift from trusting only medical professionals (the men and women in white lab coats who look like serious researchers) to placing implicit trust in celebrities. What do you think accounts for this?

“Celebrity endorsement is hardly anything new in our society and has been used for many products. However, the anti-aging industry understands the power of marketing. Problems arise when the line is blurred between who are the ‘experts’ and people are confused.” Images speak volumes and often a well-crafted infomercial or television appearance grabs our attention in ways a medical journal article cannot.

Celebrities are persuasive and for aging Boomers, it is difficult to resist the ‘proof’ offered by a living and breathing personality. Weintraub stresses the danger lies when people latch blindly onto aggressive treatment options. These options may work for one individual, but have not been scientifically proven for widespread or long term use.

Read more here.

 
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Posted in Selling the Fountain of Youth

 
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