{"id":300,"date":"2010-12-05T13:41:25","date_gmt":"2010-12-05T18:41:25","guid":{"rendered":"https:\/\/sellingthefountainofyouth.com\/?p=300"},"modified":"2011-04-10T09:09:54","modified_gmt":"2011-04-10T13:09:54","slug":"can-society-encourage-exercise","status":"publish","type":"post","link":"https:\/\/sellingthefountainofyouth.com\/?p=300","title":{"rendered":"Can Society Encourage Exercise?"},"content":{"rendered":"<p>When I speak about <em>Selling the Fountain of Youth<\/em>, I&#8217;m often asked why it&#8217;s so hard for people to exercise when staying active clearly guards against age-related conditions. I don&#8217;t know the answer, but I often wonder if there&#8217;s anything society a whole could do to encourage exercise?<\/p>\n<p>I found one great idea yesterday, in this video of an experiment performed in Sweden. Making one small but creative change to a staircase prompted a 66% increase in people choosing the stairs over the escalator. I love it. And I especially love that this was sponsored by Volkswagon, a company that you would think would want to encourage people to spend more time in their cars&#8211;not on their feet.<\/p>\n<p>I only hope this inspires more ideas for building exercise into everyday life.<\/p>\n<p><object style=\"height: 390px; width: 640px;\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"100\" height=\"100\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/2lXh2n0aPyw?version=3\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I speak about Selling the Fountain of Youth, I&#8217;m often asked why it&#8217;s so hard for people to exercise when staying active clearly guards against age-related conditions. I don&#8217;t know the answer, but I often wonder if there&#8217;s anything society a whole could do to encourage exercise? I found one great idea yesterday, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[18,47,49,50,48],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-anti-aging","tag-exercise","tag-fun-theory","tag-piano-stairs","tag-volkswagon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Society Encourage Exercise? - Selling the Fountain of Youth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sellingthefountainofyouth.com\/?p=300\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Society Encourage Exercise? - Selling the Fountain of Youth\" \/>\n<meta property=\"og:description\" content=\"When I speak about Selling the Fountain of Youth, I&#8217;m often asked why it&#8217;s so hard for people to exercise when staying active clearly guards against age-related conditions. I don&#8217;t know the answer, but I often wonder if there&#8217;s anything society a whole could do to encourage exercise? I found one great idea yesterday, in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sellingthefountainofyouth.com\/?p=300\" \/>\n<meta property=\"og:site_name\" content=\"Selling the Fountain of Youth\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-05T18:41:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-10T13:09:54+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sellingthefountainofyouth.com\/?p=300\",\"url\":\"https:\/\/sellingthefountainofyouth.com\/?p=300\",\"name\":\"Can Society Encourage Exercise? - Selling the Fountain of Youth\",\"isPartOf\":{\"@id\":\"https:\/\/sellingthefountainofyouth.com\/#website\"},\"datePublished\":\"2010-12-05T18:41:25+00:00\",\"dateModified\":\"2011-04-10T13:09:54+00:00\",\"author\":{\"@id\":\"https:\/\/sellingthefountainofyouth.com\/#\/schema\/person\/8da859858bf3477a244ad7295bf71896\"},\"breadcrumb\":{\"@id\":\"https:\/\/sellingthefountainofyouth.com\/?p=300#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sellingthefountainofyouth.com\/?p=300\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sellingthefountainofyouth.com\/?p=300#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sellingthefountainofyouth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can Society Encourage Exercise?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sellingthefountainofyouth.com\/#website\",\"url\":\"https:\/\/sellingthefountainofyouth.com\/\",\"name\":\"Selling the Fountain of Youth\",\"description\":\"A book and blog about the search for eternal youth\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sellingthefountainofyouth.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sellingthefountainofyouth.com\/#\/schema\/person\/8da859858bf3477a244ad7295bf71896\",\"name\":\"admin\",\"url\":\"https:\/\/sellingthefountainofyouth.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can Society Encourage Exercise? - Selling the Fountain of Youth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sellingthefountainofyouth.com\/?p=300","og_locale":"en_US","og_type":"article","og_title":"Can Society Encourage Exercise? - Selling the Fountain of Youth","og_description":"When I speak about Selling the Fountain of Youth, I&#8217;m often asked why it&#8217;s so hard for people to exercise when staying active clearly guards against age-related conditions. I don&#8217;t know the answer, but I often wonder if there&#8217;s anything society a whole could do to encourage exercise? I found one great idea yesterday, in [&hellip;]","og_url":"https:\/\/sellingthefountainofyouth.com\/?p=300","og_site_name":"Selling the Fountain of Youth","article_published_time":"2010-12-05T18:41:25+00:00","article_modified_time":"2011-04-10T13:09:54+00:00","author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sellingthefountainofyouth.com\/?p=300","url":"https:\/\/sellingthefountainofyouth.com\/?p=300","name":"Can Society Encourage Exercise? - Selling the Fountain of Youth","isPartOf":{"@id":"https:\/\/sellingthefountainofyouth.com\/#website"},"datePublished":"2010-12-05T18:41:25+00:00","dateModified":"2011-04-10T13:09:54+00:00","author":{"@id":"https:\/\/sellingthefountainofyouth.com\/#\/schema\/person\/8da859858bf3477a244ad7295bf71896"},"breadcrumb":{"@id":"https:\/\/sellingthefountainofyouth.com\/?p=300#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sellingthefountainofyouth.com\/?p=300"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sellingthefountainofyouth.com\/?p=300#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sellingthefountainofyouth.com\/"},{"@type":"ListItem","position":2,"name":"Can Society Encourage Exercise?"}]},{"@type":"WebSite","@id":"https:\/\/sellingthefountainofyouth.com\/#website","url":"https:\/\/sellingthefountainofyouth.com\/","name":"Selling the Fountain of Youth","description":"A book and blog about the search for eternal youth","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sellingthefountainofyouth.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sellingthefountainofyouth.com\/#\/schema\/person\/8da859858bf3477a244ad7295bf71896","name":"admin","url":"https:\/\/sellingthefountainofyouth.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p64B7v-4Q","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=300"}],"version-history":[{"count":6,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sellingthefountainofyouth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}