When I speak about Selling the Fountain of Youth, I’m often asked why it’s so hard for people to exercise when staying active clearly guards against age-related conditions. I don’t know the answer, but I often wonder if there’s anything society a whole could do to encourage exercise?
I found one great idea yesterday, in this video of an experiment performed in Sweden. Making one small but creative change to a staircase prompted a 66% increase in people choosing the stairs over the escalator. I love it. And I especially love that this was sponsored by Volkswagon, a company that you would think would want to encourage people to spend more time in their cars–not on their feet.
I only hope this inspires more ideas for building exercise into everyday life.